Wide format digital printing industry

The advertising industry is undergoing major changes. One significant change is the growing need for a more segment-specific message integrated into campaigns. Today, with digital printing making possible an advertising message that "fits like a glove", the trend towards short to medium run print jobs is becoming common practice. With the development of specific equipment for the wide-format and super-wide printing markets, the benefits of digital production are now reaching markets that were formerly served exclusively by the screen printing process. Among the advantages digital printing offers over conventional methods is faster turnaround times due to quicker set-up, and consistent color throughout the print run. These benefits translate to improved efficiency and increased profit margins. In typical screen-printing operations, the volume of work varies considerably from day to day, with significant 'peaks' in workload. Digital printing devices must be able to handle periods of modest activity interspersed with periods of very high demand and tight deadlines. Quick turnaround has become a key issue for screen printers choosing digital production methods. With a wide format digital press, set-up costs are all but eliminated and short-run production becomes economically viable. Since jobs are entirely digital, they can be stored and reprinted quickly, providing additional benefits in terms of faster response times and improved customer service.