SOCIAL ANALYTICS IN HEDONIC AND UTILITARIAN COMPANIES

被引：0
|
作者：
Fischbach, Sarah [1 ]
机构：
[1] New Mexico State Univ, Las Cruces, NM 88003 USA
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：298 / 298
页数：1
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