Is anthropology good for the company?

Over the last 25 years the acceptance and utility of anthropological theory and method in the U.S. business context has increased. This growing utility is in part the result of convergence between anthropological theory and the evolution of popular social science concepts in business. The author illustrates the value of anthropology to the individual practitioner using a simple model of company social organization but cautions that other approaches can and do yield similar results. In conclusion he points out ways in which anthropology can achieve unique and valued results in the business environment.