Technology and marketing capabilities: Strategic factors in global market expansion

被引：0

作者：

Chang, TL ^{[1
]}

机构：

[1] NEW JERSEY INST TECHNOL,NEWARK,NJ 07102

来源：

1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：109 / 116

页数：8

共 50 条

[1] The impact of marketing change capabilities on marketing strategic change
Alrajhi, Abdulaziz Saleh
DECISION SCIENCE LETTERS, 2025, 14 (02) : 393 - 400
[2] STRATEGIC GLOBAL MARKETING
MEISSNER, HG
BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 1991, 43 (05): : 416 - 425
[3] Technology capabilities, marketing capabilities and innovation ambidexterity
Zang, Jinjuan
Li, Yuan
TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 2017, 29 (01) : 23 - 37
[4] Strategic marketing, marketing strategy and market strategy
Varadarajan R.
AMS Review, 2015, 5 (3-4) : 78 - 90
[5] Distinctive marketing and information technology capabilities and strategic types: A cross-national investigation
Song, Michael
Nason, Robert W.
Di Benedetto, C. Anthony
JOURNAL OF INTERNATIONAL MARKETING, 2008, 16 (01) : 4 - 38
[6] A global science and technology world: A strategic tool for market globalization
Corsi, C
GLOBALIZATION OF SCIENCE AND TECHNOLOGY: A WAY FOR C.I.S. COUNTRIES TO NEW MARKETS, 1998, 18 : 15 - 26
[7] MARKETING AND TECHNOLOGY - A STRATEGIC COALIGNMENT
CAPON, N
GLAZER, R
JOURNAL OF MARKETING, 1987, 51 (03) : 1 - 14
[8] Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem
O'Cass, Aron
JOURNAL OF MARKETING MANAGEMENT, 2012, 28 (1-2) : 173 - 187
[9] Key strategic factors for stakeholders in the current global biosimilar market
Casey, Daniel
DRUG DISCOVERY TODAY, 2016, 21 (02) : 208 - 211
[10] Global Brand Management: Marketing Capabilities Factors and Performance in Asia and the United States
Grein, Andreas F.
Craig, C. Samuel
Goren-Gulek, Bahriye
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 450 - 451

← 1 2 3 4 5 →