Consumer-Oriented Service Innovation in Music Industry

被引：0
|
作者：
Chen, Etta Y. I.
Li, Chi-Jen
机构：
来源：
2014 PORTLAND INTERNATIONAL CONFERENCE ON MANAGEMENT OF ENGINEERING & TECHNOLOGY (PICMET) | 2014年
关键词：
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
This case study aims to take the digital and experiential marketing projects of Wind music co. to explore new service/product innovation opportunities in this digitalized industry. By adopting new and creative technology, this case enhanced the value of music and even more approach new business customers and final consumers.
引用
收藏
页码：3191 / 3201
页数：11
相关论文
共 50 条
  • [1] Consumer-oriented DeLC service architecture
    Ganchev, Ivan
    Stojanov, Stanimir
    O'Droma, Mairtin
    3rd International Conference on Education and Information Systems: Technologies and Applications, Vol 2, Proceedings, 2005, : 213 - 218
  • [2] Consumer-oriented interventions to extend smartphones' service lifetime
    Bieser, Jan C. T.
    Blumer, Yann
    Burkhalter, Linda
    Itten, Rene
    Jobin, Marilou
    Hilty, Lorenz M.
    CLEANER AND RESPONSIBLE CONSUMPTION, 2022, 7
  • [3] CONSUMER-CREDIT COUNSELING-SERVICE - A CONSUMER-ORIENTED VIEW
    MILSTEIN, AS
    RATNER, BC
    NEW YORK UNIVERSITY LAW REVIEW, 1981, 56 (5-6) : 978 - 998
  • [4] Consumer-Oriented Incoming Call Connection Service for a Ubiquitous Consumer Wireless World
    Ivan Ganchev
    Máirtín S. O’Droma
    Ning Wang
    Wireless Personal Communications, 2009, 50 : 115 - 131
  • [5] Consumer-Oriented Incoming Call Connection Service for a Ubiquitous Consumer Wireless World
    Ganchev, Ivan
    O'Droma, Mairtin S.
    Wang, Ning
    WIRELESS PERSONAL COMMUNICATIONS, 2009, 50 (01) : 115 - 131
  • [6] Smart Saver: a Consumer-Oriented Web Service for Energy Disaggregation
    Tang, Guoming
    Chen, Jie
    Chen, Cheng
    Wu, Kui
    2014 IEEE INTERNATIONAL CONFERENCE ON DATA MINING WORKSHOP (ICDMW), 2014, : 1235 - 1238
  • [7] A Consumer-Oriented Service Selection Method for Service-based Applications in the Cloud
    Wu, Taotao
    Zhang, Shaoqian
    Wu, Xiaotong
    Dou, Wanchun
    2013 IEEE 16TH INTERNATIONAL CONFERENCE ON COMPUTATIONAL SCIENCE AND ENGINEERING (CSE 2013), 2013, : 838 - 845
  • [8] Sweden: Consumer-oriented climate
    Malim, George
    Telecommunications (International Edition), 1999, 33 (10):
  • [9] CONSUMER-ORIENTED PRODUCT OPTIMIZATION
    FISHKEN, D
    FOOD TECHNOLOGY, 1983, 37 (11) : 49 - 52
  • [10] Consumer-oriented technology development
    Linnemann, AR
    Meerdink, G
    Meulenberg, MTG
    Jongen, WMF
    TRENDS IN FOOD SCIENCE & TECHNOLOGY, 1998, 9 (11-12) : 409 - 414
12345