Consumer-oriented technology development

被引：0
|
作者：
Linnemann, AR
Meerdink, G
Meulenberg, MTG
Jongen, WMF
机构：
[1] Wageningen Univ Agr, Food Sci Grp, Dept Food Technol & Nutr Sci, NL-6700 EV Wageningen, Netherlands
[2] Wageningen Univ Agr, Mkt & Consumer Behav Grp, Dept Econ & Management, NL-6706 KN Wageningen, Netherlands
来源：
TRENDS IN FOOD SCIENCE & TECHNOLOGY | 1998年 / 9卷 / 11-12期
关键词：
D O I：
暂无
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
The complexity of the issue of product innovation and product acceptance requires an integrated view. There is a need for new concepts in which the existing various disciplinary approaches are combined into one integrated, techno-managerial approach. This article presents a conceptual model for translation of consumer preferences and perceptions into desired technological developments based on a systems analysis. This stepwise approach can be used as a tool to direct strategic investments in product innovation. (C) 1999 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码：409 / 414
页数：6
相关论文
共 50 条
12345