Study on the Marketing Optimization of Small and Medium-sized Cities in the Construction of Tourist City-Dujiangyan City is Taken for Example

被引：0
|
作者：
Luo, Xiaozhou [1 ]
机构：
[1] Sichuan Technol & Business Coll, Dujiangyan 611830, Sichuan Provinc, Peoples R China
来源：
2015 4th International Conference on Social Sciences and Society (ICSSS 2015), Pt 4 | 2015年 / 73卷
关键词：
Dujiangyan city; Tourist city; Tourism products; Sales promotion; Marketing optimization;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Dujiangyan city owns superior tourism resources and has made obvious results in the construction of tourist city in recent years in virtue of the reconstruction after Wenchuan earthquake. Based on the perspective of marketing, in this paper, the tourism development experience of Dujiangyan city is analyzed from tourism products and sales promotion, and also the direction necessary to optimize in Dujiangyan city's tourism marketing is demonstrated for driving it to develop into a true tourist city. Hopefully, this paper can provide a valuable reference for other small and medium-sized cities of China to construct tourist city.
引用
收藏
页码：129 / 133
页数：5
相关论文
共 50 条
  • [21] Environmental effects of urban expansion in medium-sized cities of China: A case study in Mianyang city
    Zhao, T
    Liu, JY
    Zhuang, DF
    Deng, XZ
    Chen, SQ
    REMOTE SENSING AND MODELING OF ECOSYSTEMS FOR SUSTAINABILITY, 2004, 5544 : 346 - 355
  • [22] Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City
    Molinillo, Sebastian
    Mercade-Mele, Pere
    De Noronha, Teresa
    SUSTAINABILITY, 2020, 12 (09)
  • [23] SMART CITY STRATEGIC PLANNING: ARE THERE SOCIAL GROUNDS IN MEDIUM-SIZED POLISH CITIES?
    Glebocki, K.
    POLISH JOURNAL OF MANAGEMENT STUDIES, 2024, 29 (02): : 132 - 143
  • [24] Transformation of Medium-sized cities. On new Cultures of City-making
    Menzl, Marcus
    Kropp, Cordula
    Kuhlmann, Sabine
    Lohrberg, Frank
    RAUMFORSCHUNG UND RAUMORDNUNG-SPATIAL RESEARCH AND PLANNING, 2025, 83 (01): : 66 - 67
  • [25] Case Study on Environmental Geotechnology Problems in Development and Planning of Small and Medium-sized City
    Zhou, Xinmo
    Miao, Hanyu
    Wang, Wei
    Guo, Minyan
    Li, Na
    Tao, Feifei
    Tao, Huaqiang
    ELECTRONIC JOURNAL OF GEOTECHNICAL ENGINEERING, 2016, 21 (13): : 4397 - 4407
  • [26] Resonant leadership according to gender: a study in small and medium-sized companies in the city of Barranquilla
    Antequera Amaris, Ricardo Romario
    Ramirez Molina, Reynier Israel
    Santamaria Ruiz, Mauricio, Jr.
    Lay Raby, Nelson David
    REVISTA DE LA UNIVERSIDAD DEL ZULIA, 2021, 12 (34): : 29 - 44
  • [27] THERMAL LOAD IN A MEDIUM-SIZED EUROPEAN CITY USING THE EXAMPLE OF AACHEN, GERMANY
    Buttstaedt, Mareike
    Schneider, Christoph
    ERDKUNDE, 2014, 68 (02) : 71 - 83
  • [28] THE PARTICIPATION OF WOMEN IN SMALL AND MEDIUM-SIZED BUSINESSES COMMERCIALS OF THE CITY OF MACHALA
    Vega Jaramillo, Flor Yelena
    Apolo Vivanco, Nervo Jonpiere
    Sotomayor Pereira, Jorge Guido
    REVISTA UNIVERSIDAD Y SOCIEDAD, 2018, 10 (02): : 243 - 250
  • [29] Empirical Research on Finance of the Small and Medium-sized Enterprises in Wuhu City
    Yao Guorong
    EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8, 2010, : 134 - 137
  • [30] Evaluating seismic risk in small and medium-sized cities with the modified vulnerability index method, a case study in Jiangyou City, China
    Zheng, Hao
    Guo, Lanlan
    Liu, Jifu
    Zheng, Tao
    Deng, Zhifei
    BULLETIN OF EARTHQUAKE ENGINEERING, 2020, 18 (04) : 1303 - 1319
12345