Economics of mobile information-and service systems for location and area development

被引:0
|
作者
Schauch, Markus [1 ]
Grossman, Uwe [1 ]
机构
[1] Dortmund Univ Appl Sci, Business Dept, D-44227 Dortmund, Germany
关键词
mobile business; mobile information system; mobile device; location marketing; return on investment; feasibility;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The use of mobile information and service systems can cause an added value in preparation and development of residential and business areas for the involved actors and user groups. Within a practice example (industry wasteland PHOENIX West) potentials are shown how a mobile information and service system can support the area and location development. Starting from the total life cycle of the area possible user groups were identified. T-or each user group within the corresponding life cycle specific functions are developed and subjected to an added value analysis. At last a calculation of profitability was carried out. Thereby costs and revenues were determined to measure the return of investment (ROI) for such a mobile information and service system.
引用
收藏
页码:695 / 698
页数:4
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