Is "strategy" a dirty word?

被引：24

|

作者：

Houston, Mark B. ^{[1
]}

机构：

[1] Texas A&M Univ, Mays Business Sch, Dept Mkt, 220C Wehner Hall, College Stn, TX 77843 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2016年 / 44卷 / 05期

关键词：

D O I：

10.1007/s11747-016-0481-x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：557 / 561

页数：5

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