Is "strategy" a dirty word?

被引：24

作者：

Houston, Mark B. ^{[1
]}

机构：

[1] Texas A&M Univ, Mays Business Sch, Dept Mkt, 220C Wehner Hall, College Stn, TX 77843 USA

来源：

关键词：

D O I：

10.1007/s11747-016-0481-x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：557 / 561

页数：5

共 50 条

[1] Is “strategy” a dirty word?
Mark B. Houston
Journal of the Academy of Marketing Science, 2016, 44 : 557 - 561
[2] When strategy is a dirty word: The role of visuals in sensegiving strategy to a skeptical audience
van den Broek, Antonius
Gander, Jonathan
LONG RANGE PLANNING, 2024, 57 (01)
[3] NOT A DIRTY WORD
GODLEY, W
NEW STATESMAN & SOCIETY, 1991, 4 (137): : 18 - 20
[4] THE DIRTY WORD
Berman, Michael
Berman, Natasha
THINK-PHILOSOPHY FOR EVERYONE, 2011, 10 (27): : 77 - 81
[5] THAT DIRTY WORD
NIELSEN, LA
FISHERIES, 1990, 15 (05) : 31 - 31
[6] Collaboration a dirty word?
Allan, Russell
APPITA, 2016, 69 (02): : 90 - 90
[7] Marketing - a dirty word?
不详
IRISH VETERINARY JOURNAL, 2008, 61 (03) : 141 - 141
[8] Profit is not a dirty word
Patel, Kinesh
BRITISH MEDICAL JOURNAL, 2012, 345
[9] POLLUTION IS A DIRTY WORD
LEWIN, RA
NATURE, 1971, 231 (5297) : 65 - &
[10] REDUCTIONISM IS NOT A DIRTY WORD
MOROWITZ, HJ
HOSPITAL PRACTICE, 1993, 28 (12): : 23 - 24