Research on the Application of Internet Financial Integration in China Ping An (Group)

被引：0
|
作者：
Xiao, Ji-qiu [1 ]
Yu, Miao [1 ]
机构：
[1] China Univ Polit Sci & Law, Sch Business, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 22ND INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT: INNOVATION AND PRACTICE IN INDUSTRIAL ENGINEERING AND MANAGEMENT (VOL 2) | 2016年
关键词：
China Ping An (Group); Internet financial integration;
D O I：
10.2991/978-94-6239-177-2_59
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
China Ping An Group, a leader in China's financial industry, anticipated these trends many years ago. Ping An combined its development with these trends and then created its own unique Internet comprehensive financial strategy. With all financial licenses, Ping An has already completed reform to be a comprehensive financial group and built a super comprehensive financial empire offline. Ping An began its online businesses as early as 2008, and in January 2014 Ping An officially launched the Internet financial strategy, which is to build an online Internet financial empire. Therefore, through the research of the Internet financial strategy of Ping An, this paper will analyze the achievements and shortcomings of the strategy and then puts forward suggestions to improve Ping An's Internet financial strategy and analyze its application prospects.
引用
收藏
页码：573 / 579
页数：7
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