Examining Motivation for Charity Sport Event Participation: A Comparison of Recreation-Based and Charity-Based Motives

被引：53

作者：

Filo, Kevin ^{[1
]}

Funk, Daniel C. ^{[2
,3
]}

O'Brien, Danny ^{[1
]}

机构：

[1] Griffith Univ, Sch Tourism Leisure Hotel & Sport Management, Nathan, Qld 4111, Australia

[2] Temple Univ, Sch Tourism & Hospitality, Philadelphia, PA 19122 USA

[3] Griffith Business Sch, Gold Coast, Qld, Australia

来源：

JOURNAL OF LEISURE RESEARCH | 2011年 / 43卷 / 04期

关键词：

Charity sport events; motivation; attachment; ATTACHMENT; LEISURE; INVOLVEMENT;

D O I：

10.1080/00222216.2011.11950247

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the role of recreation motives and motives for charitable giving in the development of participants' attachment to a charity sport event across two different events. Online questionnaires were administered within a pilot study, and then given to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N=568) and the 2007 3M Half Marathon and Relay (N=689). Regression analysis revealed both recreation-based and charity-based motives contribute to attachment to the events. The findings also demonstrate that the charity-based motives make a stronger contribution for the 2007 LAP LIVESTRONG Challenge, while recreation-based motives make a stronger contribution for the 2007 3M Half Marathon and Relay. Suggestions are made for the creation of participant profiles based upon the motives.

引用

页码：491 / 518

页数：28