Baron assumes that ethical decision-making can be evaluated without specifying more general features of the cognitive system within which it occurs. It is suggested that ethical principles are heuristics employed during goal-oriented action planning. Heuristics are bound to generate suboptimal decisions in some cases. It is rational to replace a particular heuristic only when the cost of associated error exceeds the cost of constructing and installing a more successful alternative.
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Michigan State Univ, Dept Commun, 477 Commun Arts Bldg, E Lansing, MI 48824 USAMichigan State Univ, Dept Commun, 477 Commun Arts Bldg, E Lansing, MI 48824 USA
Tamborini, Ron
Huang, Ren-He
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ConStat Inc, Oakland, CA USAMichigan State Univ, Dept Commun, 477 Commun Arts Bldg, E Lansing, MI 48824 USA
Huang, Ren-He
Mastro, Dana
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Univ Arizona, Dept Commun, Tucson, AZ USAMichigan State Univ, Dept Commun, 477 Commun Arts Bldg, E Lansing, MI 48824 USA
Mastro, Dana
Nabashi-Nakahara, Reiko
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Tokai Univ, Hiratsuka, Kanagawa, JapanMichigan State Univ, Dept Commun, 477 Commun Arts Bldg, E Lansing, MI 48824 USA