MANAGING CULTURAL DIVERSITY IN INTERNATIONAL TOURISM

Globalization marks the world economy in an increasingly visible manner, and tourism makes no exception. Actually, the tourism is the most visible expression of globalization, involving one of the greatest flows of goods, services and people in the world. One of the issues that arise in this context is evaluating if international tourism enhances understanding among people from different cultures or by contrary increases the likelihood of cultural misunderstanding/conflict. This paper will focus on analyzing how culture of the home/host country influences the experiences of expatriate managers in international hospitality. To conclude will realize a SWOT analysis of their behavior.