ASSESSING AND REDUCING THE ORGANIZATION'S RISK OF BANKRUPTCY USING THE SUBTLE CROWDS

In this paper, the authors make an analysis of possibilities to reduce the high risk of bankruptcy for romanian firms on the basis of proposals of measures, designed to determine the modification of those factors of influence, which are or big risk generators or small gain. An important condition for achieving this goal, are knowledge and the correct assessment of both factors:the goodwill generators and the badwill generators. In order to implement the measures to amend these factors and for forecasting the effects to be obtained, it is proposed the use of econometice models based on fuzzy theory of crowds and the subtle crowds, which are presented in detail in the paper. The authors consider that in the current financial and economic crisis's context, the topics addressed is the current, and the proposals made can be used in practice as a factor of organization's economic risk reduction.