Creating an Integrated Marketing Information System

被引：0

作者：

Liu, Jian-sen ^{[1
]}

Zhai, Kun ^{[1
]}

Liu, Bin ^{[1
]}

机构：

[1] Xuzhou Construct Machinery Grp XCMG Co, Xuzhou, Peoples R China

来源：

2014 2ND INTERNATIONAL CONFERENCE ON SYSTEMS AND INFORMATICS (ICSAI) | 2014年

关键词：

marketing information system; integrated framework; software application;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method's validity and practicability are proved according to its effects on economic and social benefits.

引用

页码：1027 / 1032

页数：6

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