Predilection Of Indian Portfolio Framework In COVID-19 Infodemic- An Analysis

Investors are confronted with plethora of investment alternatives, to make their money work for them, based upon desired risk and return availability. An investment portfolio is a manifest of individual's investment behaviour towards various investment avenues. At this junction of Coronavirus pandemic, the financial portfolio has been acclimatized to maintain balance and profitability. Therefore, the study proposes to assess the influence of socio-economic profile during these turbulent times on the investor's awareness, motivation, risk bearing capacity and attitude towards risk and non-risk mapped financial instruments. A structured questionnaire was administered to a sample of 168 Indian investors using convenience sampling technique and parametric & non-parametric statistics was used for delineating the influence of infodemic on behavioural finance. With worries about a potential stagflation growing, the investors focussed on liquidity instead of growth and invested more in debt or income schemes.