Effect: Business Environment Factors on Business Strategy and Business Performance

被引：0
|
作者：
So, Won-hyun [1 ]
Kim, Ha-kyun [2 ]
机构：
[1] Acad Korean Studies, Dept Korean Studies, 323 Haogae Ro, Seongnam, South Korea
[2] Pukyong Natl Univ, Dept Business Adm, 45 Yongso Ro, Busan 48513, South Korea
来源：
ADVANCED MULTIMEDIA AND UBIQUITOUS ENGINEERING, MUE/FUTURETECH 2018 | 2019年 / 518卷
关键词：
Technology intensity; Competition intensity; Government support policy; Financial support; Business strategy; Business performance;
D O I：
10.1007/978-981-13-1328-8_58
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
A survey was conducted among business owners and employees, and collected data were analyzed using SPSS 22.0 and Smart PLS 2.0 statistical packages. The results of this empirical study can be summarized as follows. First, business environment affected the prospector strategy, but only partially influenced the defender strategy. Competition intensity and government support policy affected the defender strategy, but technology intensity and financial support did not. Second, business strategy affected business performance.
引用
收藏
页码：445 / 453
页数：9
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