Voluntary information disclosure on social media

被引：48
|
作者：
Zhang, Juheng [1 ]
机构：
[1] Univ Massachusetts Lowell, Manning Sch Business, Dept Operat & Informat Syst, Lowell, MA 01854 USA
来源：
DECISION SUPPORT SYSTEMS | 2015年 / 73卷
关键词：
Information asymmetry; Information disclosure; Social media; Technology adoption; ASYMMETRY; COST; SENTIMENT;
D O I：
10.1016/j.dss.2015.02.018
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Companies are increasingly using social media to communicate with consumers, and the content of those media affects consumer decision making. We investigate the adoption of new communication media (social media, mobile apps, email alerts, etc.) by companies to disclose company news to consumers and investors. Using a cluster analysis, we group companies either into a cluster with high adoption of new media or into one with low adoption, based on their use of new media for disclosure. We find that a company's voluntary information disclosure on social media is positively related to its adoption level of new media. Our findings suggest that the engagement of information disclosure on new media increases a company's influence and reach. (C) 2015 Elsevier B.V. All rights reserved.
引用
收藏
页码：28 / 36
页数：9
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