Monetary promotions vs. non-monetary promotions, which is more effective?

被引：0

|

作者：

Leclerc, F

机构：

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXIV | 1997年 / 24卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：220 / 221

页数：2

相关论文

共 50 条

[1] The Long-Term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-Monetary Promotions
Yi, Youjae
Yoo, Jaemee
PSYCHOLOGY & MARKETING, 2011, 28 (09) : 879 - 896
[2] Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
Barnes, Bradley
JOURNAL OF MARKETING MANAGEMENT, 2012, 28 (5-6) : 629 - 651
[3] Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions
Reid, Mike
Thompson, Peter
Mavondo, Felix
Brunso, Karen
JOURNAL OF MARKETING MANAGEMENT, 2015, 31 (3-4) : 247 - 268
[4] The efficiency of monetary and non-monetary sales promotions on brand preference: a case of Albanian GSM companies
Koksal, Yuksel
Spahiu, Oelda
ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, 2014, 43 (02): : 319 - 331
[5] It's more than the money! Hedonic and symbolic responses to monetary and non monetary promotions
Chandon, P
Neslin, S
ADVANCES IN CONSUMER RESEARCH, VOL. XXV, 1998, 25 : 55 - 56
[6] Coordinated non-monetary sales promotions: Buy one get one free contract
Heydari, Jafar
Heidarpoor, Ali
Sabbaghnia, Ali
COMPUTERS & INDUSTRIAL ENGINEERING, 2020, 142
[7] WEIGHING VALUE OF PROMOTIONS AND MONETARY INCENTIVES
LONG, DA
MECHANICAL ENGINEERING, 1966, 88 (08) : 60 - &
[8] Designing Customer-Oriented Non-Monetary Promotions in the Tourism Industry (vol 33, pg 184, 2016)
Kim, Ji-Hern
Min, Dongwon
JOURNAL OF TRAVEL & TOURISM MARKETING, 2016, 33 (02) : 1 - 1
[9] MONETARY, NON-MONETARY DISTINCTION IN ACCOUNTING FOR INFLATION
BOERSEMA, JM
COST AND MANAGEMENT, 1975, 49 (03): : 6 - 11
[10] On monetary and non-monetary interventions to combat corruption
Banerjee, Ritwik
Mitra, Arnab
JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, 2018, 149 : 332 - 355

← 1 2 3 4 5 →