The Influence and Countermeasures of New Media on Campus Culture Construction

With the continuous development of electronic information technology, the information channels gradually change from the traditional media to the new media. The new media directly or indirectly affect the ideological behavior and value orientation of teachers and students, which not only widen communication channels of students, but also make negative impact. This paper expounds the relationship between the new media and the campus culture construction, analyzes the positive influence and the negative influence of the new media on the campus culture construction, and puts forward the countermeasures to improve the campus culture construction in the new media environment according to the analysis result.