Discussion on the development strategy of travel agency under the impact of tourism e-commerce

The emergence and development of the Internet has brought new impacts on e-commerce, prompting the traditional travel agencies to constantly change their own development model, and actively respond to the requirements of the new era of development. Based on this, this paper analyzes the development strategy of travel agency under the impact of tourism e-commerce, hoping to provide reference for the better development of travel agencies. The development of the Internet has promoted the development and progress of society in a certain way, bringing more convenient and fast life style to people, and meanwhile, it has a certain impact on many traditional industries. The tourism industry is one of the industries affected by it. The development of tourism business to the traditional travel patterns change, many people no longer need to travel through to achieve the purpose of tourism, it only needs information through the network, can detailed planning tourist routes, achieve good effect of tourism. Even many other services provided by the electricity supplier have become important assistance for people to facilitate tourism. The traditional travel agencies to electricity suppliers in the development of competition in the era of a better, must be combined with their own situation of continuous improvement and development, so that it can compete with the tourism business, and access to sustainable development[1].