IDENTIFYING BUSINESS-TO-BUSINESS CRITICAL SUCCESS FACTORS (B2B CSFS): CHINESE SMES' PERSPECTIVE

The growing interests of Business-To-Business (B2B) e-Commerce have lead to a rapid progress towards "e" transformation for Chinese SMEs. Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. Consequence, the importance of identifying the B2B Critical Success Factors (CSFs) for improved value chain in B2B exchanges is extremely important for business efficiency. Therefore, there are three research objectives in this study; first to identify B2B CSFs for SMEs operating in the China's B2B market; second to empirically test the factors by targeting sample population in China from various industries; and third to propose a B2B CSF model based on the empirical results.