Are nursing and police websites adapted to their target markets?

被引：0
|
作者：
Gunn, R. W. [1 ]
Moss, G. A. [1 ]
Sanders, G. W. [1 ]
Gasper, R. [1 ]
机构：
[1] Univ Glamorgan, Glamorgan Business Sch, Pontypridd CF37 1DL, M Glam, Wales
来源：
INT CONF ON CYBERNETICS AND INFORMATION TECHNOLOGIES, SYSTEMS AND APPLICATIONS/INT CONF ON COMPUTING, COMMUNICATIONS AND CONTROL TECHNOLOGIES, VOL 1 | 2007年
关键词：
webdesign; sex; gender; interactionist aesthetics; police; nursing; services branding;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This paper looks at the level of congruence between the websites used by to recruit staff into both the police and nursing and the audiences that these websites are attempting to recruit. This is looked at from a gender perspective and utilises a gender coefficient to measure this effectiveness.
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页码：31 / 35
页数：5
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