HELPFUL REVIEWERS IN TRIPADVISOR, AN ONLINE TRAVEL COMMUNITY

被引：186

作者：

Lee, Hee 'Andy' ^{[1
]}

Law, Rob ^{[1
]}

Murphy, Jamie ^{[2
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, TST E, Kowloon, Hong Kong, Peoples R China

[2] Murdoch Univ, Murdoch Business Sch, Murdoch, WA 6150, Australia

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2011年 / 28卷 / 07期

关键词：

Online reviewer; reputation; eWOM; source credibility; profile; WORD-OF-MOUTH; INFORMATION SEARCH; OPINION LEADERS; SOURCE CREDIBILITY; PRODUCT QUALITY; REPUTATION; BEHAVIOR; GENDER; CONSUMERS; INTERNET;

D O I：

10.1080/10548408.2011.611739

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Online communities need a critical mass for communication, information, and entertainment and should provide useful information for their members in order to obtain this critical mass. The abundance of online travel reviews increases cognitive costs of travelers, and travelers use extrinsic cues to judge the quality of online reviews to eliminate costs associated with the information process. Of various cues used in online environments, this study examined an online reputation system in TripAdvisor.com and profiled the reviewers who post helpful reviews in the online travel community. The key findings include that helpful reviewers are those who travel more, actively post reviews, belong to any age and gender groups, and give lower hotel ratings. This study adds to research of online travel reviewers by characterizing helpful information creators among online content creators.

引用

页码：675 / 688

页数：14

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