International entrepreneurial alertness in opportunity discovery for market entry

Purpose The purpose of this study is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level and apply it to international market entry. Design/methodology/approach A literature review, meth-synthesis, interview and focal group are used for the final research framework. The way of theorizing for changing levels of entrepreneurial alertness is multi-level method. A framework for international market entry, a process of internationalization and an organizational learning process was used for the final conceptual framework. Findings A new framework for international entrepreneurial alertness in the opportunity discovery of individual, group and organizational level was developed. Originality/value The paper begins with an overview of previous researches in this area and then moves on to combine them using meth-synthesis to create a new framework for international entrepreneurial alertness in opportunity discovery. Note that the levels of entrepreneurial alertness from individual to group and from the group to the organizational level have been changed using a multi-level theorizing method.