An Analysis on Human Personality and Hotel Web Design: a Kohonen Network Approach

被引：0
|
作者：
Leung, Rosanna [1 ]
Rong, Jia [2 ]
Li, Gang [2 ]
Law, Rob [1 ]
机构：
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
[2] Deakin Univ, Sch InformatTechnol, Melbourne, Vic, Australia
来源：
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2011 | 2011年
关键词：
Kohonen Networks; Big-Five Personality; web design; clustering; user behavior; CONSISTENCY; PREFERENCES; AESTHETICS; INTERNET; SITES; USAGE; MODEL;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.
引用
收藏
页码：573 / +
页数：3
相关论文
共 50 条
  • [31] Insomnia and Personality-A Network Approach
    Dekker, Kim
    Blanken, Tessa F.
    Van Someren, Eus J. W.
    BRAIN SCIENCES, 2017, 7 (03)
  • [32] Kohonen neural network based approach to voltage weak buses/areas identification
    Song, YH
    Wan, HB
    Johns, AT
    IEE PROCEEDINGS-GENERATION TRANSMISSION AND DISTRIBUTION, 1997, 144 (03) : 340 - 344
  • [33] An Approach of Implementing a Virtual Hotel Organization Using Web Services Technology
    Stefanache, Cristina-Maria
    Simon, Anda-Mina
    Nagy, Ilona-Mariana
    Sitar-Taut, Dan-Andrei
    AMBIENT INTELLIGENCE PERSPECTIVES, 2009, 1 : 211 - 220
  • [34] A cascade perceptron and Kohonen network approach to fault location in rural distribution feeders
    de Souza, Fabricio Augusto
    Castoldi, Marcelo Favoretto
    Goedtel, Alessandro
    da Silva, Murilo
    APPLIED SOFT COMPUTING, 2020, 96
  • [35] A nonuniform segmentation approach based on Kohonen network for isolated word speech recognition
    Figueiredo, FL
    Violaro, F
    ITS '98 PROCEEDINGS - SBT/IEEE INTERNATIONAL TELECOMMUNICATIONS SYMPOSIUM, VOLS 1 AND 2, 1998, : 130 - 134
  • [36] A contrast analysis of online hotel web service purchasers and browsers
    Rong, Jia
    Li, Gang
    Law, Rob
    INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2009, 28 (03) : 466 - 478
  • [37] EDUCA: A web 2.0 authoring tool for developing adaptive and intelligent tutoring systems using a Kohonen network
    Zatarain Cabada, Ramon
    Barron Estrada, Maria Lucia
    Reyes Garcia, Carlos Alberto
    EXPERT SYSTEMS WITH APPLICATIONS, 2011, 38 (08) : 9522 - 9529
  • [38] Design and analysis of information model hotel complex
    Garyaev, Nikolai
    XV INTERNATIONAL CONFERENCE TOPICAL PROBLEMS OF ARCHITECTURE, CIVIL ENGINEERING, ENERGY EFFICIENCY AND ECOLOGY - 2016, 2016, 73
  • [39] The Design of Network Framework Based on Web
    Chun, Yan
    Hang, Zhang
    2009 ISECS INTERNATIONAL COLLOQUIUM ON COMPUTING, COMMUNICATION, CONTROL, AND MANAGEMENT, VOL III, 2009, : 203 - 205
  • [40] A Fuzzy Approach of the Kohonen's Maps Applied to the Analysis of Biomedical Signals
    Maciel, Andrilene
    Coradine, Luis
    Vieira, Roberta
    Lima, Manoel
    HYBRID ARTIFICIAL INTELLIGENCE SYSTEMS, 2009, 5572 : 391 - +
12345