An Analysis on Human Personality and Hotel Web Design: a Kohonen Network Approach

被引：0
|
作者：
Leung, Rosanna [1 ]
Rong, Jia [2 ]
Li, Gang [2 ]
Law, Rob [1 ]
机构：
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
[2] Deakin Univ, Sch InformatTechnol, Melbourne, Vic, Australia
来源：
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2011 | 2011年
关键词：
Kohonen Networks; Big-Five Personality; web design; clustering; user behavior; CONSISTENCY; PREFERENCES; AESTHETICS; INTERNET; SITES; USAGE; MODEL;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.
引用
收藏
页码：573 / +
页数：3
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