The Relationship between Iranian Shopping Websites Quality and Costumer Satisfaction

被引:0
|
作者
Rasolinezhad, Ehsan [1 ]
机构
[1] Univ Tehran, Fac Econ, Tehran 14174, Iran
关键词
Shopping websites; Customer satisfaction; Quality;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The new generation of markets has electronic customer, electronic trade and electronic seller. The impacts of these parts on each other are very important due to have white market. In this research we analyze the effects of the chosen Iranian shopping website quality as an electronic trade on customer satisfaction as an electronic customer. The main results are shown quality has a strong impact and electronic trust has a reasonable impact on satisfaction.
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收藏
页码:266 / 269
页数:4
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