Service Transition Strategies and Firm Value: Review of Literature

被引：0
|
作者：
Zhu Qiguang [1 ]
Li Anzhou [1 ]
机构：
[1] Shaanxi Univ Technol, Dept Management, Hangzhou 723000, Zhejiang, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2010年
关键词：
Service ratio; solution selling; service transition strategies; Firm value;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
the effect of services sales on firm value depends on both firm and industry factors. Service transition strategies are more effective at enhancing value when the service offerings relate more to the firm's core business and when firms have more available resources (i.e., resource slack). The impact on firm value of adding services to core products amplifies as industry turbulence increases but diminishes when the firm's core products are in high growth industries.
引用
收藏
页码：247 / 250
页数：4
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