THE EFFECTS OF FOOD-RELATED MOTIVATION, LOCAL FOOD INVOLVEMENT, AND FOOD SATISFACTION ON DESTINATION LOYALTY: THE CASE OF ANGELES CITY, PHILIPPINES

The paper examines the effect of local food on loyalty of tourists on a destination. The participants were identified using purposive method of sampling and these respondents comprised of local and foreign tourists who have visited Angeles City. The research design used was predictive-correlational method and partial least squares path modelling was utilized to gauge the parameter estimates. The results showed that food-related motivation positively affects local food involvement, destination loyalty, and food satisfaction. It was also found out that local food involvement is significantly and positively related to food satisfaction and destination loyalty. Moreover, relationship between food satisfaction and destination loyalty was found to be significant and positive. The mediation analysis revealed that food satisfaction is a mediator on the link between food-related motivation and destination loyalty and between local food involvement and destination loyalty.