Brand equity dilution

被引：0
|
作者：
Keller, KL [1 ]
Sood, S
机构：
[1] Dartmouth Coll, Tuck Sch Business, Hanover, NH 03755 USA
[2] Univ Calif Los Angeles, Anderson Grad Sch Management, Los Angeles, CA 90024 USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2003年 / 45卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：12 / +
页数：3
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