INPUT INFORMATION AS A FACTOR OF THE PRODUCT VALUE PERCEPTION

被引：0

作者：

Zavodny Pospisil, Jan ^{[1
]}

机构：

[1] Univ Palackeho Olomouci, Filozoficka Fak, Katedra Aplikovane Ekonomie, Krizkovskeho 8, Olomouc 77147, Czech Republic

来源：

ZNALOSTI PRO TRZNI PRAXI 2015: ZENY - PODNIKATELKY V MINULOSTI A SOUCASNOSTI | 2015年

关键词：

Buying behavior; Consumer; Product; Value; Information;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main aim of the paper is to determine how the input information can influence consumers' perception of the product value. Author analyzes non-habitual buying behavior when the consumer is forced to evaluate alternatives and make buying decisions based on available information. The research results should bring an answer to the question how the commercial information can affect consumer perception of the product.

引用

页码：1126 / 1131

页数：6

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