Engaging Audiences with Behind-the-Scenes Science Media

被引：1

作者：

Richards, Othello ^{[1
]}

Janet, Kristina ^{[2
]}

Eris, Sevda ^{[3
]}

Landrum, Asheley R. ^{[2
]}

机构：

[1] Brigham Young Univ, Sch Commun, Provo, UT 84602 USA

[2] Texas Tech Univ, Coll Media & Commun, 3003 15th St,Box 43082, Lubbock, TX 79409 USA

[3] KQED Sci, San Francisco, CA USA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2021年 / 65卷 / 04期

基金：

美国国家科学基金会;

关键词：

YOUTUBE;

D O I：

10.1080/08838151.2021.1984489

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity.

引用

页码：525 / 548

页数：24

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