Social computing-based trust model in P2P E-Commerce

被引：0
|
作者：
Xie, Fu [1 ]
Liu, Fengming [2 ]
Wang, Xincheng [3 ]
Yang, Rongrong [4 ]
机构：
[1] Shandong Normal Univ, Coll Informat Sci & Engn, Jinan, Peoples R China
[2] Donghua Univ, Coll Informat Sci & Technol, Shanghai, Peoples R China
[3] Jinan Radio & TV Univ, Jinan, Peoples R China
[4] Jinan Technol Coll, Jinan, Peoples R China
来源：
PROCEEDINGS OF THE 2008 12TH INTERNATIONAL CONFERENCE ON COMPUTER SUPPORTED COOPERATIVE WORK IN DESIGN, VOLS I AND II | 2008年
关键词：
game; social computing; trust; electronic commerce;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Successful electronic commerce allows businesses to create more efficient channels for product sales or to create new business opportunities. Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust establish model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.
引用
收藏
页码：789 / +
页数：2
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