Analysis of College Students' Consumer Behavior at E-commerce Era

As network technology grows, the Internet has penetrated into all aspects of society, which has brought great convenience to people's production and life. More and more companies are keen to expand the market via the network and individual consumers also get involved in e-commerce activities. In recent years, as e-commerce develops, network consumption has gradually been the mainstream consumption pattern. Among many network consumer groups, currently college students are the powerful main force of network consumption. They have great interest in online consumption. They are not only real consumers for enterprises to carry out network marketing but also the main potential consumers in the future network sales market.