Contribution of Semantic Web on Customer Relationship Management in E-Tourism

被引：0
|
作者：
Picot-Clemente, Romain [1 ]
Cruz, Christophe [1 ]
Nicolle, Christophe [1 ]
机构：
[1] Cote dOr Tourisme, F-21000 Dijon, France
来源：
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS AND TOURISM MANAGEMENT | 2010年
关键词：
e-tourism; semantic web; adaptive hypermedia systems; profiling;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper presents an ongoing research on the development of a customer relationship management in e-tourism. Based both on techniques of the Semantic Web and Adaptive Hypermedia Systems, this paper presents a solution for dynamic adaptation of the offer to customers according to semantic criteria characterizing the Internet. A case study about tourism in Cote d'Or department in Burgundy is presented.
引用
收藏
页码：40 / 44
页数：5
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