THE BRAND PERSONALITY OF A COPYCAT PRODUCT: THE CASE OF TRIBUTE BANDS

被引：0

作者：

Marticotte, Francois ^{[1
]}

机构：

[1] ESG UQAM, Montreal, PQ, Canada

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：517 / 520

页数：4

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