THE BRAND PERSONALITY OF A COPYCAT PRODUCT: THE CASE OF TRIBUTE BANDS

被引：0
|
作者：
Marticotte, Francois [1 ]
机构：
[1] ESG UQAM, Montreal, PQ, Canada
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：517 / 520
页数：4
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