Building a brand

被引:0
|
作者
O'Donnell, K
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:34 / 34
页数:1
相关论文
共 50 条
  • [31] BUILDING A BRAND - THE SATURN STORY
    AAKER, DA
    CALIFORNIA MANAGEMENT REVIEW, 1994, 36 (02) : 114 - 133
  • [32] Brand building in hospital sector
    Hodek, Jan-Marc
    Gramsch, Annika
    Greiner, Wolfgang
    BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 2009, 61 (03): : 254 - 270
  • [33] Developing the brand building organisation
    Brad VanAuken
    Journal of Brand Management, 2000, 7 (4) : 281 - 290
  • [34] On Jingdezhen brand building and function
    Li Xinghua
    Li Songjie
    Wang Shujing
    SOFT POWER STUDY FROM CULTURE, EDUCATION AND SOCIAL SYSTEM PERSPECTIVE, 2012, : 497 - 500
  • [35] Building the Charity Brand Community
    Hassay, Derek
    Peloza, John
    JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2009, 21 (01) : 24 - 55
  • [36] Building a brand for independent survival
    Hoynes, MF
    PUBLISHING RESEARCH QUARTERLY, 2001, 17 (01) : 15 - 20
  • [37] Brand valuation as an immanent component of brand value building and managing
    Majerova, Jana
    Kliestik, Tomas
    4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015), 2015, 26 : 546 - 552
  • [38] Building brand commitment: A behavioural approach to internal brand management
    Christoph Burmann
    Sabrina Zeplin
    Journal of Brand Management, 2005, 12 (4) : 279 - 300
  • [39] Building the holy brand: Towards a theoretical model of brand religiosity
    Wang, Cheng Lu
    Sarkar, Abhigyan
    Sarkar, Juhi Gahlot
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2018, 42 (06) : 736 - 743
  • [40] Building brand loyalty in social commerce: The case of brand microblogs
    Zhang, Kem Z. K.
    Benyoucef, Morad
    Zhao, Sesia J.
    ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2016, 15 : 14 - 25