HOW BRANDS USE POTENTIAL IN E-SPORTS AS A MARKETING TOOL

被引：0
|
作者：
Rokosny, Ivan [1 ]
机构：
[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia
来源：
MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE | 2019年
关键词：
Branding; E-sports; Marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this article, we focus on one of the rapidest growing industry at all. Digital games became the spectator sport, with millions in terms of viewership and revenue. In this contribution, we try to deconstruct e-sport as a modern phenomenon, and explain the complexity of the e-sports ecosystem. With specifically defined components, article also offers the view on the marketing potential of the e-sports for different brands.
引用
收藏
页码：954 / 973
页数：20
相关论文
共 50 条
  • [41] A Study on E-Sports, Motivation, and Physical Activity Triangle
    Simsek, Berzan
    Gulesce, Mesut
    Sargin, Kemal
    Kartal, Alpaslan
    Gumusdag, Hayrettin
    RESEARCH IN SPORT EDUCATION AND SCIENCES, 2023, 25 (01): : 7 - 13
  • [42] The Development Actuality and Countermeasures Research on China E-sports
    Qiu, Yongfeng
    Sun, Qingzhu
    PROCEEDINGS OF SECOND INTERNATIONAL CONFERENCE ON SPORTS SCIENCE AND SPORTS ENGINEERING, 2009, : 521 - 524
  • [43] Raising the Stakes: E-Sports and the Professionalization of Computer Games
    Burrell, Jenna
    CONTEMPORARY SOCIOLOGY-A JOURNAL OF REVIEWS, 2013, 42 (04) : 623 - 624
  • [44] Pin It: Exploring How Professional Sports Organizations Use Pinterest as a Communications and Relationship-Marketing Tool
    Hambrick, Marion E.
    Kang, Sun J.
    COMMUNICATION & SPORT, 2015, 3 (04) : 434 - 457
  • [45] Play to the camera: Video ethnography, spectatorship, and e-sports
    Taylor, Nicholas
    CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES, 2016, 22 (02): : 115 - 130
  • [46] The Effects of E-Sports Courseware for Teaching Psychomotor Skills
    Wong, C. K.
    Shariffudin, R. S.
    Mislan, N.
    Guan, Julia C. H.
    DISTANCE LEARNING AND EDUCATION, 2011, 12 : 101 - 105
  • [47] HOW TO USE SOIL TESTS AS A MARKETING TOOL
    HARRIS, RB
    AG CHEM AND COMMERICAL FERTILIZER, 1973, 28 (03): : 12 - 14
  • [48] Raising the Stakes: E-Sports and the Professionalization of Computer Gaming
    Jacobs, Steve
    AMERICAN JOURNAL OF PLAY, 2014, 6 (02) : 294 - 296
  • [49] Normative professionalism leads our E-sports to success
    Deng Hui
    Cheng Xian-yi
    2011 INTERNATIONAL CONFERENCE ON FUTURE COMPUTERS IN EDUCATION (ICFCE 2011), VOL I, 2011, : 491 - 493
  • [50] E-sports versus physical activity among adolescents
    Szepne, Henrietta Varga
    Csernoch, Laszlo
    Balatoni, Ildiko
    BALTIC JOURNAL OF HEALTH AND PHYSICAL ACTIVITY, 2019, 11 : 38 - 47
12345