The Strategic Research on Zhongyuan Culture and City Brand Marketing

Culture is an important factor in the present city brand marketing and also is an effective element in molding the image of small and middle city. The long history of Zhongyuan culture with Henan as representative is advantageous resource for developing city brand marketing and it should be regarded as the root of the orientation of Henan city brand. The special geographic environments in Zhongyuan have embraced Zhongyuan culture. Using zhongyuan culture to promote the city development is different from any other places in the world. We have to root in zhongyuan history culture resource to mould and promote Henan.