Effects of Kellogg's Nutritional Label on Consumer Buying Behaviour in Dubai, UAE

被引：1

作者：

Begum, Vazeerjan ^{[1
]}

机构：

[1] Amer Univ Ras Al Khaimah, Sheikh Khalid Bin Saqr St,POB 10021, Ras Al Khaymah, U Arab Emirates

来源：

2ND GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS-2015) ON MULTIDISCIPLINARY PERSPECTIVES ON MANAGEMENT AND SOCIETY | 2015年 / 211卷

关键词：

Competitive advantage; Consumer behaviour; Growth Strategy; Labelling; Social Responsibility; INFORMATION; USAGE;

D O I：

10.1016/j.sbspro.2015.11.159

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In present days, the food customers have become more health conscious and pay more of attention to nutritional foods and the nutrition value tagged to the product. Many organisation use nutritional label as a competitive advantage to survive the competition in the market. This study has been conducted with the objective to evaluate the impact of nutritional labeling on the purchasing decision of the Dubai consumers. Additionally, it attempts to identify the factors affecting the consumer behaviour, to measure the level of awareness of consumers regarding the product they buy and the level of importance attached to the nutritional label. (C) 2015 The Authors. Published by Elsevier Ltd.

引用

页码：1195 / 1202

页数：8

共 21 条

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