Unlock the Mysteries of Your Customer Relationships Are you connecting with consumers the way they want you to?

被引：0
|
作者：
Avery, Jill [1 ,2 ,3 ]
Fournier, Susan [4 ]
Wittenbraker, John
机构：
[1] Harvard Univ, Sch Business, Cambridge, MA 02138 USA
[2] Gillette, Boston, MA USA
[3] AT&T, Dallas, TX USA
[4] Boston Univ, Management, Boston, MA 02215 USA
来源：
HARVARD BUSINESS REVIEW | 2014年 / 92卷 / 7-8期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：72 / 81
页数：10
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