Unlock the Mysteries of Your Customer Relationships Are you connecting with consumers the way they want you to?

被引：0

作者：

Avery, Jill ^{[1
,2
,3
]}

Fournier, Susan ^{[4
]}

Wittenbraker, John

机构：

[1] Harvard Univ, Sch Business, Cambridge, MA 02138 USA

[2] Gillette, Boston, MA USA

[3] AT&T, Dallas, TX USA

[4] Boston Univ, Management, Boston, MA 02215 USA

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暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：72 / 81

页数：10

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