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Effects coding in discrete choice experiments
被引:403
|作者:
Bech, M
[1
]
Gyrd-Hansen, D
[1
]
机构:
[1] Univ So Denmark, Inst Publ Hlth, DK-5000 Odense, Denmark
关键词:
discrete choice experiments;
effects coding;
dummy coding;
status quo bias;
D O I:
10.1002/hec.984
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
This paper discusses the inherent problems associated with applying dummy coding when including a fixed comparator in a discrete choice experiment, and seeks to illustrate the misinterpretations that may arise if the analyst is not aware of the problem. This note provides two examples of possible misinterpretations with dummy coding and how it is solved with the use of effects coding. Copyright (c) 2005 John Wiley & Sons, Ltd.
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页码:1079 / 1083
页数:5
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