From Cultural Marxism to Critical Literacy: Rethinking Douglas Kellner's Media Theory

Douglas Kellner emerged in the late 1980s as a media theorist. This article reconstructs his intellectual trajectory, analyzing the developments and problems of his media theory. His path was influenced by so-called Western Marxism, notably by the Frankfurt School and, later, by British cultural studies. Kellner made both currents of European thought dialogue and incorporated them into French postmodernism, in a context configured by the 'culture wars' in the United States. All of this shaped the analysis of what he called 'media culture' and, a few years later, 'media spectacle', as well as his proposal for critical media literacy. It is argued that Kellner proposes an innovative synthesis in theoretical and methodological terms, outlined with Cultural Marxism. On the other hand, his proposition is not exempt from conceptual contradictions that generate analytical simplifications during the practice of research, as it moves between immanent to transcendent critique.