A study on College Students' Consumption Behavior in the Background of Mobile Internet

被引：0
|
作者：
Zhang, Ruiyao [1 ]
机构：
[1] Macau Univ Sci & Technol, Macau 999078, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY AND ECONOMIC MANAGEMENT (ICETEM 2017) | 2017年 / 168卷
关键词：
Media psychology; Mobile Internet; College students; Consumer behavior;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
People are striding into the mobile Internet era, and smart phone has become the main communication tool for college students. At the same time, it is one of the most dependent, convenient and fashionable way of life. As a result, campus college students are becoming the main force and leader of mobile Internet consumption. Based on the author's learning and practical experience, this paper firstly analyzed the current situation of college students' information consumption behavior in the background of mobile Internet, and then evaluated the impact of consumer behavior; finally, the problem of how to improve the network information consumption behavior of college students was put forward.
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页码：95 / 98
页数：4
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