Dynamic Capabilities, Marketing and Innovation Capabilities and their Impact on Competitive Advantage and Firm Performance

被引：0

作者：

Ferreira, Jorge ^{[1
]}

Cardim, Sofia ^{[2
]}

Branco, Frederico ^{[3
,4
,5
]}

机构：

[1] Univ Coimbra, Sch Econ, Coimbra, Portugal

[2] Inst Politecn Braganca, Escola Super Tecnol & Gestao, Braganca, Portugal

[3] Univ Tras Os Montes & Alto Douro, Vila Real, Portugal

[4] INESC TEC, Vila Real, Portugal

[5] UTAD, Vila Real, Portugal

来源：

2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) | 2018年

关键词：

Dynamic Capabilities; Exploration and Exploitation Capabilities; Innovation Capabilitity; Marketing Capabilities; Competitice Advantage and Performance; RESEARCH-AND-DEVELOPMENT; BALANCING EXPLORATION; EXPLOITATION; ANTECEDENTS; CONSEQUENCES; ORIENTATION; ORGANIZATION; STRATEGIES; MANAGEMENT; RESOURCES;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The objective of this paper is to examine the impact of dynamic capabilities (DCs) on competitiveness and performance of companies, considering the mediating role played by marketing capabilities (MCs) and innovation capabilities (ICs). The investigation of these effects is performed considering the moderating role of ambidexterity on the proposed relationships. This investigation advances a theoretical model tested using structural equation modelling (SEM). A 90-item questionnaire exploring the relationships between DCs and marketing and innovation was developed, and a total of 387 valid questionnaires were collected from a sample of Portuguese enterprises. The results show the existence of a positive direct and indirect influence of DCs on competitive advantage and performance variables as well as a direct impact on MCs and ICs. This study contributes to filling the gap in the existing research on the direct impact of DC's variables on competitive advantage and performance by considering mediating role of MCs and ICs.

引用

页数：7

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