THE PROMISE OF TARGETED INNOVATION

被引：0
|
作者：
Corstjens, Marcel [1 ]
Carpenter, Gregory S. [2 ]
Hasan, Tushmit M. [3 ]
机构：
[1] INSEAD, Fontainebleau, France
[2] Northwestern Univ, Kellogg Sch Management, Mkt Strategy, Chicago, IL 60611 USA
[3] Univ Texas Austin, Mkt, Austin, TX 78712 USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2019年 / 60卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：39 / 44
页数：6
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